The problem:
How to put a new twist on a side-by-side comparison.

The situation:
Websense is a major competitor for one of Blue Coat’s core products, and a market leader. In a straightforward, feature-by-feature comparison, the two companies’ offerings would look equal and, due to Websense’s larger market share, few customers would be enticed to switch to Blue Coat. But when the additional depth of Blue Coat’s benefits are examined, a clear winner emerges.

The solution:
I developed a concept that would leverage 3D animation to show the true beauty of Blue Coat’s product that lies beneath the surface, worked with a motion graphics artist and 3D animator to flesh-out the story, wrote the script and directed the voice-over recording session.